Demystifying Sustainability & Fostering Shopper Experience

In the pursuit of Less Waste How Koko Created a Customer Base in the Height of a Pandemic Sustainable Living for all. Based in Columbus, Ohio, Koko is a sustainable living store with two main goals: create an accessible, enjoyable customer experience, and to foster a culture of “less waste.” I was excited to sit […]

Go Green With Returns: Upcycling, Down Cycling, Recycling, & Reselling

The Challenge of Returns Returns are very difficult for most brands to manage. This is mainly because, whether they handle their fulfillment in house, or utilize a third party fulfillment partner, distribution centers are not set up to manage returns well. They’re considered an afterthought and an expense, and when a facility deals in the […]

What Are the Eco-Friendly, Sustainable Packaging Options Available to You?

E-commerce business is booming, and so are sustainability initiatives. In fact, according to Forbes 87% of consumers care about the environmental impact of their purchases. According to Nielsen, as a brand strategy, its more important to consumers that your company is environmentally friendly than whether you are offering a sale or coupon. So, how do […]

Principles for Sustainable Packaging

There are three main principles to follow when building your sustainability approach to e-commerce packaging in order to reduce your carbon emissions: Avoid as much single use or un-recycled packaging as possible, with a heavy emphasis on reducing the use of plastics. As seen in the chart below, the  CO2 emissions for plastic production (PVC)  […]

Fulfillment Through A Carbon Neutral Lens

We all want to help save the environment, and as a brand deciding its next steps in its supply chain management, sustainability should probably  be a consideration, not just for the benefits to the environment, but also for your bottom line. According to Barrons, 2/3 of consumers want sustainable products. Globally, 8 in 10 consumers […]